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Innovative approach used for corporate role-play/training

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Chris Brooklyn and Tanya Hossick in rehearsals for 'Measure for Measure' 2000

April 2004

When the MD of global company Saint Gobain was looking for a way to present the results of the latest customer research findings, Tina presented him with the novel suggestion of using actors to recreating more realistic customer scenarios to help the sales team change behaviour.

 

 

 

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